UTILIZATION OF 'AQUAJAYA X AQUARISET' YOUTUBE ACCOUNT AS A MEANS OF EDUCATING AQUASCAPERS

Advances in technology make helping people for easier to find and to get the entertainment they are want and even get information through social media. The development of technology has made many people explore hobbies, one of which is Aquascapse. The aquascape hobby is made into content that provides information or education for hobbyists. Based on this background, the researcher conducted a study on how AquaJaya x AquaRiset uses YouTube as an educational tool. Main of purpose in this study is to specify of using YouTube as educational advice for Aquascapers. To answer this study, researchers used the social information processing theory put forward by Littlejohn & Foss. This study used a descriptive qualitative method with semi-structured interviews with 1 resource person as the owner of the AquaJaya x AquaRiset YouTube account content, 3 sources as viewers and subscribers of the account. The results of the interview found that the viewers of the AquaJaya x AquaRiset YouTube account felt educated and gained new knowledge. The interview results of the YouTube account 'AquaJaya x AquaRiset' showed that the theory of "Social Information Processing" was carried out well, namely it was applied in verbal, temporal, and motivational elements. the use of related animations, photos, and videos to make the content interesting and easy to understand. The conclution of this paper it can be concluded that the AquaJaya x AquaRiset YouTube account applies the values of social information processing theory and educational provision to Aquascapers.


INTRODUCTION
The entry of the era of globalization has had a significant impact on society, one of which is the change that seems to have an impact, namely technological developments.Information technology innovations began to emerge along with the growth of the information technology industry, with the existence of smartphones Humans can communicate with each other even though there is distance and the presence of various kinds of applications that help the development of the information technology in question.Of the various types of applications, there is the YouTube application, which makes it easy for people around the world to get important information (Moghavvemi et al., 2018).
Developments in technology and information can help and make it easier for humans to carry out activities, view news, watch virtual concerts, listen to music, or search for information that is currently hot on social media (Bennett, 2012).The news delivered on the platform has a positive impact, namely it CAKRAWALA -Repositori IMWI | Volume 6, Nomor 6, Desember 2023 p-ISSN: 2620-8490; e-ISSN: 2620-8814 can be useful to be able to maximize and facilitate all community activities (Sharifi et al., 2021).
In the Era of Globalization, technological developments have begun to develop very quickly.People's daily lives cannot be separated from these platforms, one of which is Youtube Media (Lapalelo, 2021).Youtube is often used by the community Starting from watching videos for entertainment purposes only, listening to music, and even getting information.Based on the graph above (Kemp, 2020), data on internet usage shows that watching online videos is 99%, watching daily vlog videos is 79%, listening to streaming music is 84%, and listening to podcasts is 43%.From these data, it can be concluded that the Indonesian people are most fond of watching online videos.
Ficture 2. Data on the percentage of platforms from social media that are the highest used by the public Source: (Kemp, 2020) Based on the graph above (Kemp, 2020), the result is that Youtube occupies the top position of 88%.It can be concluded that Indonesian people enjoy using YouTube media for all aspects of their activities.Currently, through YouTube media, everyone can access various kinds of content such as movies, music, vlog, podcast, art, and even hobby-related activities.
Indonesian people often find out information related to their favorite hobby, starting from tips and tricks, Do It Yourself (DIY), or tutorials on making materials related to this hobby, and how to care for it.One of the hobbies that are quite popular among people lately is art aquascape (Kumari & Kumar, 2021).Aquascape art is much loved by the people of Indonesia because artists and YouTubers have started making aquascapes in their respective homes.The initial trigger for the Aquascape trend to return was when Irfan Hakim made aquascape in his megabank aquarium because 80 percent of his predatory fish died.Then Irfan Hakim made a breakthrough in his aquarium to create an aquascape called Super Megatank.this has re-triggered the aquascape trend in Indonesia.Aquascapeincluded in the vivarium, vivarium is the Latin term live which means viva (life), so the meaning of vivarium is a place made by being shaped to resemble a natural habitat or like the original ecosystem of life on land or water.
Hobby Aquascape, It has traveled all over the world, one of which is Indonesia.Aquascape It was present in Indonesia in the 1990s (Muyot et al., 2018).The Indonesians first noticed aquascape in 1993.The activity and hobby of aquascaping may seem expensive at first glance, but you don't always have to spend a fortune to aquascape.We can start trying to create and maintain our own Aquascape (Farmer, 2020).One of the content creators on YouTube media whose content is Aquascape and has many fans, namely the AquaJaya x AquaRiset account.His YouTube account has been established 2 years ago and until now he has consistently created content about Aquascape.has content that contains a complete aquascape guide from start to maintenance.Currently, AquaJaya x AquaRiset has 111,000 (One Hundred and Eleven Thousand) subscribers on their YouTube account.
This account is very helpful for aquascapers because it often answers our concerns through the videos it displays.Seeing that the AquaJaya x AquaRiset account is one of the accounts that provide education for Aquascapers, and therefore with the context mentioned above, the researcher is curious to learn more about the use of the AquaJaya x AquaRiset Youtube account as a teaching tool for aquascapers.The author uses descriptive qualitative analysis which aims to find out how AquaJaya x AquaReset distributes it to its audience.Quoting from the background of the problem this research, a problem can be formulated in this study, namely "How does AquaJaya x AquaReset utilize YouTube as an educational tool?"

METHOD
Researchers use qualitative techniques for these articles made using natural-scientific contexts, therefore qualitative types are also called naturalistic.A qualitative approach in another sense is used because of the process of collecting data and analyzing it qualitatively, this is also known as a method called ethnography because it is usually used in the field of cultural anthropology (S.Sugiyono, 2016).
As stated by (P.D. Sugiyono, 2013), qualitative research is thorough in nature, not allowing this type of research to be used.The focus of the research results is by combining research variables with the wider social environment with instruments (place), the perpetrator (actors), and activities (activities).
The method of this research in general is a scientific activity that is carried out in stages, structured and also has certain goals, both theoretical and practical.The initial stage is the determination of topics, symptoms, or certain issues, collecting data and then analyzing it so that an understanding is obtained later.It is said to be gradual because there are steps that must be carried out in stages before passing through the next stage (Madsen & Servais, 2017).In the research conducted by Aini, the researchers used analytical techniques from field data using modelsMiles and Huberman.As stated by (P.D. Sugiyono, 2013) that activities are carried out continuously in qualitative and interactive data analysis until completion until data saturation is found.In this model, there are several activities carried out by researchers, namely: The information obtained from the picture above is: 1.Data Reduction Data reduction is a process of thinking and requires high intelligence and breadth of insight.
Data reduction reduces the level of complexity and complexity of data obtained from the field by researchers.

Data Display
Data display is a researcher's attempt to assemble information to describe or present data and take action.The form of qualitative data display is based on Miles and Huberman (in Sugiyono, 2016, p.249) in the form of narrative text.

Conclusion drawing/ verifying
At the verification stage, the researcher concludes and verifies the data collected when he went into the field.Results are considered credible if supported by reliable and consistent evidence at an early stage.
Research began in October 2020.to interview content creators and viewers from the AquaJaya x AquaRiset YouTube account in January 2020.The interviews were conducted with preliminary interviews and then went to the core of the problem to be researched.The researcher used primary data in the form of interviews with related parties regarding the "Utilization of the 'AquaJaya x Aquareset' YouTube Account as an Educational Tool for Aquascapers".

RESULT AND DISCUSSION
According to (Tidström, 2014), cooperation that has been promised by informants in general, then concrete efforts to participate in helping researchers identify things that are needed, and can help provide suggestions on what should be done.In this study, there were 4 informants or research subjects who were interviewed or asked for their opinions.Based on the results of interviews conducted by researchers, the results were obtained: In this study, the authors need to do a description of the data we obtained from interviews, the first data raised by the resource person Wendy Kurniawan the owner and creator of the content on the AquaJaya Youtube account: "E.The process of interaction between content creators and their followers creates a relationship between the audience for the AquaJaya x AquaRiset account, for example by giving a love sign to each comment from followers and viewers, not only liking the comments on the AquaJaya x AquaRiset account, but also replying to comments in every content so that they can discuss directly with the account owner.Therefore there is no limited amount of time in exchanging messages and also the relationships that are formed will make it easier to provide information or education provided by the AquaJaya x AquaRiset YouTube account to viewers and followers.
After the researcher has conducted semi-structured interviews has described the data from the interviews and made direct observations, the researcher can conclude the results of the data analysis into a discussion.Several sources revealed that after watching videos from the AquaJaya x AquaReset YouTube account they made suggestions and comments given by the communicator, it can be concluded that the elements of Lasswell communication in this study went well.
The owner of the YouTube account 'AquaJaya x AquaRiset' also takes advantage of YouTube's new media as a means of conveying educational messages to audiences, where this new media has interactive characteristics that allow for 2-way communication between account owners and viewers through the comments column and are often carried out by communicators such as replying, give love, give likes to those who comment on the AquaJaya x AquaReset YouTube account, this feature viewers can ask various things about Aquascape that they don't understand or want to clarify and account owners can respond and educate by replying to comments.The YouTube account 'AquaJaya x AquaReset' also has a new media characteristics network because it has diverse content that can be chosen by its followers (subscribers), the content presented also conveys the message in detail such as a complete guide aquascape, product reviews, webinars, or shop visit.
Based on the results of analysis of interviews and observations regarding the utilization of the YouTube account 'AquaJaya x AquaRiset' as a learning tool for Aquascapers using the theory of "Social Information Processing" it can be concluded that the YouTube account 'AquaJaya x AquaRiset' is optimally utilized by presenting various content regarding Aquascaping, in this theory explains how the conscious aspect of ecommunication and interact with various features of technology in the media in encouraging the development of affinity and attraction to the environment and also explains text-based communication on computer mediation, often known as CMC, is the way communicators interact.In various contexts and social tasks, SIP is usually used to explain online impressions and the process of creating online relationships.has been carried out by the AquaJaya X AquaReset account according to its elements: 1. Verbal Instructions It is said in theory, communicators adapt to the limitations caused by the medium (Handke et al., 2018).Verbal cues are used by communicators to transmit social relationships and information, which can also be done visually or in other ways that can convey additional nonverbal data.The YouTube content 'AquaJaya x AquaRiset' also utilizes verbal instructions with AquaReset using Indonesian and is explained in words that are easier to understand than scientific language literature, providing interesting animations, videos, or photos related to what is being discussed, so that viewers can understand more easily, don't feel bored because they only watch content that contains verbal explanations and make content or videos from AquaJaya X AquaReset easier to understand and interesting to watch.

Temporal Guide
Temporal cues have a meaning about temporal limitations, or the length of time communicators exchange messages will affect the type of relationship they form (Kusumawardhani et al., 2014).If a communicator only has one channel to communicate in CMC then it takes longer to reach the destination (Tirto, 2023).AquaJaya X AquaReset content creators apply temporal guidelines starting from the creation of content which is carried out in research first from various sources, such as other media, namely the Facebook Group, then, pouring out ideas that are carried out spontaneously or outlined in a framework that aims to make each video content mutually exclusive.have the same session segmentation as the others, then shape it into a strategy so that the content looks more interesting and easier to understand, such as being able to take suggestions and input from subscribers and viewers to maximize content creation for the audience.

Motivation
Forecasting future interactions is the likelihood of online encounters between communicators and will continue in the future (Zis et al., 2021).Communications professionals who frequently anticipate working with their coworkers tend to communicate more often and build stronger connections (Pirade et al., 2020).Wendy Kurniawan as the owner and content creator of the Aquajaya x Aquareset account has carried out motivational elements such as being happy to share with her followers doing buying and selling promotions for Aquajaya products which can trigger personal relationships, and Wendy also always responds positively to her followers such as liking comments, replying to comments, and looking for topical references for aquascapes through Facebook groups.
The Aquajaya x Aquareset account also organizes webinars about Aquascape and discusses the conclusion of YouTube content 'AquaJaya x AquaReset.The pleasure of account owners in exploring, and sharing what they understand about Aquascaping, giving positive responses to their YouTube subscribers such as liking comments, replying to comments, and looking for topic references for Aquascapers through the Facebook group shows motivation in creating YouTube content 'AquaJaya x AquaRiset' so that the delivery of education about Aquascape to Aquascapers can be conveyed properly.

CONCLUSION
Researchers conducted this research to know the use of the AquaJaya x AquaRiset youtube account as a means of educating Aquascapers.The results of the interview found that the viewers of the AquaJaya x AquaRiset YouTube account felt educated and gained new knowledge.The interview results of the YouTube account 'AquaJaya x AquaRiset' showed that the theory of "Social Information Processing" was carried out well, namely it was applied in verbal, temporal, and motivational elements.the use of related animations, photos, and videos to make the content interesting and easy to understand.
In terms of the temporal element, frequent uploads or being diligent in uploading videos on the YouTube account AquaJaya x AquaReset went well in this study.In terms of motivation, such as debriefing with followers of the YouTube account 'AquaJaya x AquaReset', interaction, and building relationships also went well in this study.However, it was found that the AquaJaya x AquaReset YouTube account has a weakness in the temporal element where there are differences in the use of language which results in differences of opinion between viewers and content creators.It was also found that the motivational element of the AquaJaya x AquaRiset YouTube account has a weakness, namely not being the top search on YouTube about Aquascape.

Figure 1 .
Figure 1.Data on the percentage of internet users in Indonesia who spend most of their time watching videos per month Source: (Kemp, 2020)

Figure 3 .
Figure 3. Aquascape Content Creator Profile on Youtube Media Named AquaJaya x AquaRiset Source: From Research Processed Data, 2020

Figure 5 .
Figure 5. Data Analysis Component (Interactive Model) Model